Product Marketing Specialist

3 weeks ago

StokeonTrent, United Kingdom Safer Hand Solutions Ltd Full time

At Safer Hand Solutions Ltd, we are seeking a skilled Product Marketing Executive to join our team. As a Product Marketing Executive, you will play a crucial role in delivering compelling marketing campaigns to generate interest and uptake in our products.

Key Responsibilities:

  • Develop and execute go-to-market strategies for new product releases and product refreshes.
  • Create engaging marketing materials, including emails, sales support documents, and case studies.
  • Work closely with the Product Owners to capture product features, benefits, and unique selling points.
  • Collaborate with the Commercial and Operations Teams to ensure seamless product positioning and promotion.
  • Analyse data to understand product performance benefits and create compelling case studies.

Requirements:

  • At least 3 years' experience in a B2B product marketing environment.
  • Experience of creating successful go-to-market campaign plans.
  • Excellent verbal and written communication skills.
  • Good data analysis skills to collate statistics into usable reports and case study data.
  • Highly organised and able to manage multiple projects concurrently.
  • Comfortable liaising with internal and external stakeholders.

Preferred Requirements:

  • Experience of marketing SaaS products.
  • Design experience, including Photoshop, InDesign, or Canva.
  • Understanding of the automotive industry, particularly used car dealerships.
  • Experience of using Zoho and MailChimp.

We offer a relaxed but supportive working environment, hybrid working options, and a culture that values its employees. If you are a motivated and experienced product marketing professional, we encourage you to apply for this exciting opportunity.

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