Digital Marketing Manager

7 days ago


London, Greater London, United Kingdom iQ Student Accommodation Full time
Unlock Your Potential as a Digital Marketing Manager

iQ Student Accommodation, one of the UK's leading providers of student accommodation, is seeking a talented Digital Marketing Manager to join our dynamic Marketing team. As a key member of our team, you will play a pivotal role in driving revenue growth through strategic digital marketing initiatives.

About the Role:
  • Salary Estimate: £55,000 - £65,000 per annum (dependent on experience)

This exciting opportunity is ideal for a results-driven professional with a passion for digital marketing. You will be responsible for developing and executing comprehensive digital marketing strategies to support leasing objectives, drive brand awareness, and enhance customer engagement.

Key Responsibilities:
  1. Digital Campaign Development: Design, plan, and execute multi-channel digital campaigns across paid search, social media, SEO, email, and SMS marketing channels to maximize online revenue generation opportunities.
  2. Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Social and Content, to ensure seamless content placement and campaign execution.
  3. Campaign Analysis & Optimization: Monitor and analyze campaign performance, identifying areas for improvement and implementing data-driven recommendations to optimize ROI.
  4. Email Marketing Excellence: Maximize the use of iQ's current email marketing platform, enhancing performance and educating the wider Marketing team on best practices.
  5. Ongoing Skills Development: Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve digital marketing capabilities.

We offer a competitive salary, excellent benefits package, and opportunities for career growth and development in a dynamic and supportive environment.

Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • Proven track record in digital marketing, with hands-on experience in web development, project management, and analytics tools
  • Strong understanding of digital marketing principles, theory, and best practices
  • Excellent communication, stakeholder management, and collaboration skills
  • Ability to work in a fast-paced environment, prioritizing tasks, and meeting deadlines
What We Offer:
  • Hybrid working model with 3 days in the office and 2 days remote work
  • 25 days annual leave (plus bank holidays)
  • Discretionary bonus scheme
  • Pension – matched up to 8%
  • Life Assurance
  • Season ticket loans
  • Cycle to work scheme
  • Gym discounts
  • Discounts & Offers


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