Marketing and Sales Technical Lead
3 weeks ago
Job Summary:
We are seeking a highly skilled Marketing and Sales Technical Lead to join our team at Robert Walters Workforce Consultancy. The ideal candidate will have a deep understanding of Salesforce Marketing Cloud and experience in delivering on marketing strategies within a property environment.
Key Responsibilities:
- Design and oversee the implementation of campaigns across all touchpoints
- Review and re-configure the existing technical set up and CRM integration
- Provide technical mentorship to other team members
- Develop and execute personalised communication campaigns at scale
- Manage sales automation workflows to automate repetitive tasks
- Translate marketing data analytics into actionable insights
- Implement a lead scoring model to identify high-value leads
- Utilise machine learning in line with company policies
Requirements:
- Minimum 5 years of experience with Salesforce Marketing Cloud
- Proven track record in delivering on marketing strategies within a property environment
- Deep understanding of marketing automation principles and Salesforce Marketing Cloud best practices
- Experience in identifying target audiences and customer journey behavioural segmentation
- Proficiency with website auditing tools and Google Analytics 4 and Google Tag Manager
- Exceptional communication skills with both technical IT teams and broader non-technical audiences
What We Offer:
Our client is renowned for its commitment to innovation, continuous learning, and collaboration. They offer flexible working opportunities, allowing their employees to maintain a healthy work-life balance while contributing significantly to their roles. Their supportive leadership fosters an inclusive environment where every voice is heard, ideas are valued, and growth is encouraged.
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