Brand Strategist
4 weeks ago
About Naked Ideas
We're a culture that's supportive and autonomous, where we all continuously learn. It's built on trust, transparency, and collaboration – not only within our team but between us and our clients too. Hard work and commitment don't go unnoticed here. We'll keep you fueled with the finest coffee while in the office, but offer flexible working too. It's definitely not all work and no play – we know how to let our hair down.
About the Role
We're looking for an experienced brand strategist to help lead brand consultancy projects across our client portfolio. Our brand strategists are known for their big-picture thinking and informed research. They provide brand positioning recommendations in varied markets and help develop long-term plans that align with our clients' goals and objectives.
As one of our brand strategists, you'll run engaging brand strategy workshops, covering everything from customer profiles and journey mapping to brand attributes, archetypes, and the brand purpose, all while considering the overarching business goals & priorities.
You should be able to follow and predict trends, in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles. You'll generate brand leadership presentations, as well as detailed strategy documentation. Your work will need to show a strong balance of research, reasoning, and creative thinking throughout, to help achieve the desired results.
About You
- You're a brand geek and you get extra points for being a fan of Marty Neumeier's thinking.
- You have extensive experience working in brand strategy and are able to demonstrate it.
- You're an excellent strategic thinker, able to develop data-driven, big-picture strategies.
- You're confident and compelling when running workshops.
- You're able to provoke, challenge, and inspire people.
- You have excellent communication skills.
- You have experience of consumer insight analysis, competitor analysis, completing – consumer profiles, brand positioning frameworks, and brand architecture.
- You get things done, on time and on budget.
- You've got great attention to detail.
Please also indicate your day rate in £GBP at the time of applying and your availability for the coming weeks/months.
Equal Opportunities
We're an equal opportunities employer, committed to treating our people equally and ensuring that everyone – no matter their race, ethnicity, gender, sexual orientation, disability, religion, or age – has an opportunity to develop. It's our policy that all employment decisions are based on merit and the legitimate business needs of the organisation, and it's our intention that all staff are able to work in an environment that allows them to fulfil their potential without fear of discrimination, harassment, or victimisation.
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