Marketing Campaign Manager

4 weeks ago

London, Greater London, United Kingdom Founders Forum Group Full time
The Opportunity

We're seeking a data-driven marketer to own and optimise campaign marketing to acquire new audiences for Founders Forum Group.

This role involves creating targeted content and campaign strategies to attract new audiences across emerging ecosystems that are central to FFG's long-term growth strategy.

The Role

This marketer will be tasked with driving qualified leads to register their interest in new products / offerings from FFG via targeted demand generation campaigns.

Key Responsibilities:

  • Develop and execute integrated digital campaigns to facilitate automated lead generation and qualification.
  • Collaborate closely with the community team to review and qualify leads for more curated events.
  • Refine marketing messaging for new propositions with content and community teams to deploy a test-and-learn approach and successfully acquire new audiences.
  • Owning the registration process for emerging ecosystem events and maintaining smooth integration into CRM systems and marketing platforms.
  • Regularly reporting on audience acquisition to cross-functional and leadership teams and course-correcting leadgen tactics when required.
Requirements

We're looking for a seasoned digital / growth marketer with expertise in email marketing, social media lead generation, SEO, and optimising lead qualification.

Key qualifications include:

  • Substantial experience marketing to grow new audiences – ideally in an event marketing or events-adjacent role.
  • Proven track record delivering on marketing KPIs, growing audiences and ushering leads through various stages of the marketing funnel.
  • Curious self-starter who begins by asking why, then connects the dots and takes initiative to drive impactful results.
  • Clear and confident communicator, comfortable dealing with a number of stakeholders, internal and external, managing competing deadlines and remaining organised to deliver against a strategy.
  • Experience working with creative freelancers to design, develop and test visuals that drive engagement.
  • Excellent time management skills and sharp attention to detail.
  • Seasoned social media marketer, with robust LinkedIn experience.
  • Experience managing a website via a CMS such as WordPress or equivalent.
  • Comfortable using various digital platforms and tools, including but not limited to apps and event registration sites.
  • Experience using a CRM system to collect and leverage audience insights to optimise community growth and engagement.
  • Robust email marketing experience using a platform like Pardot, MailChimp or equivalent.
About Us

Founders Forum Group is a global community and group of businesses supporting entrepreneurs at every stage of their journeys.

We unite the world's most influential founders, investors, corporate and government leaders to tackle era-defining questions in iconic locations across the globe.

We're committed to building a diverse and inclusive environment, and we encourage applications from all backgrounds.

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