Marketing Director, Industry Services
4 weeks ago
About the Role
The Marketing Director will lead the Marketing team in developing and implementing a comprehensive marketing strategy for GSMA Industry Services. This strategy will focus on increasing revenue through customer-centric marketing plans, supporting new service launches, and nurturing existing customers.
Key Responsibilities:
- Develop and implement a marketing strategy aligned with GSMA Industry Services' business KPIs
- Deliver high-quality leads and support movement through the sales funnel for all services
- Create and deliver customer-centric B2B go-to-market plans for each product/service
- Define the overall GSMA Industry Services customer-centric value proposition
- Supervise team to deliver coordinated marketing campaigns across various channels
- Develop a content strategy that reflects the marketing strategy to educate, engage, and convert the target audience
About GSMA Industry Services
GSMA Industry Services is a global team with a global customer base of over 2,000 organisations. Our portfolio of services is grouped for simplicity into 3 areas, namely Device, Network, and Certification services.
What We Offer
Working at GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining GSMA, you will be exposed to a fast-paced, rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects, and a stimulating and dynamic environment designed to enable you to flourish.
Our Values
We are passionately driven, insightful leaders, and stronger together. We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own.
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