Product Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom dunnhumby Full time
Drive Business Growth with Data-Driven Insights

At dunnhumby, we empower businesses to compete and thrive in the modern data-driven economy. As a Product Marketing Specialist, you will play a vital role in enabling our clients to grow and reimagine themselves by becoming advocates and champions for their customers.

With a strong focus on product positioning and messaging, you will develop compelling content that connects with our target audiences, driving awareness, consideration, and purchase of Tesco Media's full offering. You will work at the intersection of Product, Sales, and Marketing to ensure that clients and prospects understand the value of Tesco Media.

  1. Develop product positioning and messaging that communicates the features and benefits through compelling storytelling.
  2. Create product marketing materials, including brochures, one-pagers, creds decks, case studies, web content, and videos.
  3. Support the Product Managers in go-to-market planning and launches for new products and releases, as well as delivering ongoing product marketing programmes to drive adoption, engagement, and upsell opportunities.
  4. Design and run robust processes to get input into the plan from product teams and market teams and deliver ongoing communication to stakeholders.
  5. Identify success metrics and measure the results of strategies and initiatives; champion best practices for product marketing and sales enablement.
  6. Support the delivery and maintenance of the internal catalogue of products and services; leverage internal comms channels to promote latest product messages and materials.
  7. Keep abreast of competitive developments and industry trends; differentiate Tesco Media products from the market and provide a view of the landscape to internal teams.

We're looking for a seasoned product marketing professional with a proven track record in translating product solutions to customers and sales teams. If you're a brilliant storyteller with a passion for data-driven insights, we want to hear from you.

We offer a comprehensive rewards package and a flexible work environment that allows you to balance your career with your personal life. Join us in creating a culture that values diversity and inclusion, where everyone can shine and perform at their best.

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