Digital Marketing Strategist

2 days ago


Leamington Spa, Warwickshire, United Kingdom Bright Software Group Full time
Job Description:

Bright Software Group is seeking a skilled Marketing Operations Manager to join our marketing team. This role plays a pivotal part in optimising marketing processes and technologies, managing lead flow, and analysing marketing performance to drive conversions and enhance overall customer experience.

The successful candidate will work closely with the Digital and Campaigns teams, ensuring that integrated campaign and customer journeys are optimised and automated through HubSpot to meet or exceed the teams MQL and sales targets. Designing and building workflows and customer nurtures to drive scalability and optimise individual touchpoints.

Key Responsibilities:
  • Build and execute integrated cross-channel communications, campaigns, nurture programs and cross-sell lead processes to support marketing/business objectives.
  • Marketing owner for HubSpot working closely with RevOps and the marketing team to ensure the effective use of the platform including developing processes and providing best practice guidance to the marketing team.
  • Performance reporting for all demand generation activity including supporting weekly and monthly reporting cycles.

Requirements:
Candidates applying for this role should have experience using HubSpot. Be highly numerate/analytical, highly proficient in Microsoft Excel and have experience working closely with Sales and Marketing teams.

Estimated Salary: £50,000 - £60,000 per annum.

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