Marketing Data Analyst
7 days ago
Sherborne Talent Solutions is seeking an exceptional Marketing Data Analyst to join our team in the UK. As a key member of our marketing department, you will play a vital role in driving business growth through data-driven decision-making.
Salary: £55,000 - £65,000 per annum, depending on experience.
About the RoleWe are looking for a highly skilled and motivated individual to oversee marketing data analysis projects end-to-end. You will be responsible for gathering, analysing, and interpreting data from multiple marketing channels, including digital ads, website traffic, social media, and CRM systems.
The successful candidate will design and implement attribution models to gauge the impact of multi-channel marketing activities, uncover trends and patterns in marketing data to fine-tune targeting, boost conversion rates, and enhance customer engagement.
Key Responsibilities- Data Analysis: Gather, analyse, and interpret data from multiple marketing channels to inform marketing strategies.
- Attribution Modelling: Design and implement attribution models to gauge the impact of multi-channel marketing activities.
- Trend Analysis: Uncover trends and patterns in marketing data to fine-tune targeting, boost conversion rates, and enhance customer engagement.
- Collaboration: Collaborate closely with marketing, media agencies, and internal teams to align analysis with strategic goals.
- Reporting: Inform marketing strategies by delivering data-based insights that align with company goals.
- Essential Qualifications:
- 4+ years of experience in marketing analytics or a similar role.
- Proficiency with data analysis tools and software (e.g., Google Analytics, SQL, PowerBI).
- Direct experience with attribution modeling to evaluate marketing effectiveness.
- Solid understanding of performance marketing and media measurement.
- Skilled in communicating complex data findings to both technical and non-technical audiences.
- Preferred Qualifications:
- Familiarity with marketing automation and CRM systems.
- Experience with customer segmentation, market research, and competitor analysis.
- Knowledge of statistical analysis techniques.
- Discounts: Enjoy discounts at various retailers and restaurants.
- Café Subsidy: Take advantage of our on-site, subsidised café offering discounted lunches and free breakfast every day.
- Cashback Healthcare Plan: Receive cashback on healthcare expenses.
- On-Site Gym: Use our 24/7 on-site gym for free.
- Wellbeing Counselling: Access free wellbeing counselling sessions with our in-house counsellor.
- Team Trips and Events: Participate in regular team trips and events.
- Training Opportunities: Enhance your skills with our comprehensive training programme.
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