Marketing and Social Media Strategist

4 weeks ago


Bury St, Suffolk, United Kingdom Hays Specialist Recruitment Limited Full time
Marketing and Social Media Manager

Hays Specialist Recruitment Limited is seeking a highly skilled Marketing and Social Media Manager to join their team. This role will involve developing and implementing a social media strategy to align with business goals, creating and managing content for various platforms, and monitoring and responding to audience engagement.

Key Responsibilities:

  • Develop and implement a social media strategy to align with business goals.
  • Create, curate, and manage content for various platforms.
  • Monitor and respond to audience engagement, comments, and messages.
  • Analyse and report social media performance metrics.
  • Stay updated on trends, algorithm changes, and best practices across all social platforms.
  • Write and optimise content for the website, blogs, email campaigns, and other digital media.
  • Ensure consistency of brand messaging across all marketing materials.
  • Manage relationships with influencers, partners, and external content creators.
  • Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid ads.
  • Track and report on the performance of marketing campaigns, ensuring KPIs are met.
  • Analyse data to inform future campaigns and optimise marketing activities.
  • Ensure that all marketing efforts align with the brand's tone, style, and values.
  • Monitor brand mentions, online reviews, and feedback, responding appropriately to maintain a positive reputation.
  • Assist in the development of the overall marketing strategy to increase brand awareness and lead generation.
  • Conduct market research and competitor analysis to identify new marketing opportunities.
  • Collaborate with sales teams to develop targeted marketing approaches to attract potential customers.
  • Main lead for organising events and exhibitions to promote the company.

Requirements:

  • Bachelor's degree in marketing, Communications, Business, or a related field.
  • Proven experience as a Marketing Manager, Social Media Manager, or similar role.
  • In-depth knowledge of social media platforms, marketing tools, and analytics.
  • Strong writing, editing, and communication skills.
  • Creative thinker with a passion for marketing and content creation.
  • Experience with paid advertising (e.g., Google Ads, Facebook Ads) is a plus.
  • Proficiency in design tools (e.g., Adobe Creative Suite, Canva) is a bonus.
  • Data analysis & reporting, project management and brand strategy

What We Offer:

  • Competitive salary + benefits
  • On-site parking


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