Marketing and Social Media Strategist
4 weeks ago
Hays Specialist Recruitment Limited is seeking a highly skilled Marketing and Social Media Manager to join their team. This role will involve developing and implementing a social media strategy to align with business goals, creating and managing content for various platforms, and monitoring and responding to audience engagement.
Key Responsibilities:
- Develop and implement a social media strategy to align with business goals.
- Create, curate, and manage content for various platforms.
- Monitor and respond to audience engagement, comments, and messages.
- Analyse and report social media performance metrics.
- Stay updated on trends, algorithm changes, and best practices across all social platforms.
- Write and optimise content for the website, blogs, email campaigns, and other digital media.
- Ensure consistency of brand messaging across all marketing materials.
- Manage relationships with influencers, partners, and external content creators.
- Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid ads.
- Track and report on the performance of marketing campaigns, ensuring KPIs are met.
- Analyse data to inform future campaigns and optimise marketing activities.
- Ensure that all marketing efforts align with the brand's tone, style, and values.
- Monitor brand mentions, online reviews, and feedback, responding appropriately to maintain a positive reputation.
- Assist in the development of the overall marketing strategy to increase brand awareness and lead generation.
- Conduct market research and competitor analysis to identify new marketing opportunities.
- Collaborate with sales teams to develop targeted marketing approaches to attract potential customers.
- Main lead for organising events and exhibitions to promote the company.
Requirements:
- Bachelor's degree in marketing, Communications, Business, or a related field.
- Proven experience as a Marketing Manager, Social Media Manager, or similar role.
- In-depth knowledge of social media platforms, marketing tools, and analytics.
- Strong writing, editing, and communication skills.
- Creative thinker with a passion for marketing and content creation.
- Experience with paid advertising (e.g., Google Ads, Facebook Ads) is a plus.
- Proficiency in design tools (e.g., Adobe Creative Suite, Canva) is a bonus.
- Data analysis & reporting, project management and brand strategy
What We Offer:
- Competitive salary + benefits
- On-site parking
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