Marketing Strategist for Iconic Drinks
1 week ago
We are seeking a skilled Marketing Strategist for Iconic Drinks to join our team at Tropicana Brands Group UK. As a key member of our brand and insights team, you will be responsible for developing and executing strategies that drive the growth of our fruit-based beverages portfolio, specifically Tropicana, Naked, and Copella. Your primary goal will be to increase penetration, share, and brand equity, ultimately leading to financial growth.
Our ideal candidate is a creative and analytical individual with a passion for marketing, consumer behavior, and digital trends. You will have excellent communication skills, be able to work cross-functionally, and thrive in a fast-paced environment. If you're driven to succeed and love a challenge, we encourage you to apply.
Responsibilities:
- Lead the growth strategy for Copella, with a focus on activation and renovation
- Own Copella's performance, working closely with insights and category teams to be one step ahead on performance, drivers, and proactively recommending interventions
- Develop innovative ways to drive talkability and trial of Copella, focusing on PR and social media
- Support the innovation and renovation pipeline for Naked and Copella, focusing on distinctive propositions that build each brand's unique positioning
This position is based in Farringdon and requires coming into the office 3 days a week. We offer a competitive salary, estimated at £55,000-£65,000 per annum, depending on experience, as well as benefits such as flexible working hours, opportunities for professional development, and a dynamic team environment.
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