Demand Generation Specialist

4 days ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
About the Role

We're seeking a talented Demand Generation Manager to spearhead key initiatives and drive demand for our digital learning solutions. As a key member of the Access Learning marketing team, you'll collaborate with marketing, GTM teams, propositions, and sales to ensure the success of our demand generation efforts.

Key Responsibilities
  • Lead multi-channel campaigns to generate leads, acquire customers, and align with global growth strategy.
  • Develop and optimize always-on tactics to maintain a steady flow of marketing-qualified leads (MQLs) and improve conversion rates.
  • Collaborate with content teams, media partners, and stakeholders to create, execute, and measure effective demand generation strategies.
  • Utilize marketing automation tools and data analysis to track performance, optimize campaigns, and support account-based marketing initiatives.
Your Skills and Experience
  • Extensive experience in marketing, including strategic planning and execution, with a solid understanding of media content and its role throughout the customer lifecycle.
  • Proficient in social media platforms and strategies for engaging diverse audiences.
  • Background in edtech or corporate learning sectors within a B2B context, or a willingness to develop expertise in these areas.
About Us

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

We're committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, and you're passionate about equality for all and the transformative power of diversity, we'd love to hear from you. Let's make a difference together.



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