Head of Digital Marketing and Communications
2 weeks ago
The role will involve leading the development of the HCML website and coordinating the integration of acquired company websites. Additionally, it will include overseeing comprehensive SEO strategies to enhance online visibility, drive organic traffic, and conversions. The successful candidate must have expertise in digital marketing tools and platforms, as well as proficiency in PPC and social media advertising.
About the RoleThis is a hands-on role that involves managing public relations, brand management, events, website development, management, and SEO; social media strategy; collateral development; and both internal and external communications. If you are an experienced marketer with strong leadership skills and a passion for digital marketing, please consider this opportunity.
Key Responsibilities- Oversee the development and implementation of comprehensive SEO strategies to enhance online visibility and drive organic traffic and conversions
- Lead the ongoing development of the HCML website and coordinate the integration of acquired company websites
- Manage public relations, brand management, events, website development, management, and SEO; social media strategy; collateral development; and both internal and external communications
- Develop and manage effective PPC campaigns to maximize ROI and drive targeted traffic
To succeed in this role, you will need:
- A Bachelor's degree in Marketing or a related field
- A minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms
- A proven track record of designing and implementing B2B and B2C marketing strategies
The salary range for this position is £45k - £50k. Additional benefits include:
- 25 days annual leave
- Your birthday off
- 6% company pension contribution
- Bike to Work Scheme
- Medicash Health plan
- Enhanced Maternity/Paternity/Adoption and Shared Parental leave
- 2 voluntary days per year
- Long Service Awards
- Employee Wellbeing Seminars
- CPD opportunities
- Professional memberships paid for (role dependent)
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