Digital Performance Optimization Specialist
1 day ago
Job Overview:
Agility Eco is seeking a skilled Digital Performance Optimization Specialist to join our team. This role will play a critical part in managing and optimizing our websites, ensuring they are functional, user-friendly, and aligned with our strategic goals.
About the Company:
As a mission-led BCorp business, Agility Eco provides a range of services supporting energy efficiency and retrofit into domestic properties in Britain, especially in fuel poor and vulnerable homes. With over 36,000 households supported in 2022/23, we have grown to become one of the leading delivery organisations for energy efficiency and retrofit programmes in Britain.
Key Responsibilities:
- Manage day-to-day website maintenance, including building new pages, updating content, and ensuring the site remains functional and aligned with marketing strategies.
- Regularly update website content (landing pages, blogs, product/service pages) ensuring it aligns with the rebranding, SEO best practices, and both B2B and B2C audience needs.
- Implement on-page SEO techniques (meta tags, keywords, alt text) and ensure the site adheres to technical SEO guidelines to improve organic traffic and search engine rankings.
- Continuously improve the user experience (UX) by streamlining navigation, improving user journeys, and ensuring the site meets the needs of both B2B and B2C audiences.
- Write and edit website copy, including engaging Call To Actions (CTAs), product descriptions, and blogs, ensuring consistency with the brands tone and voice.
Requirements:
- Previous experience in a performance marketing role
- Extensive experience with Umbraco CMS
- Previous experience with HTML/CSS
- Proficient in using Google Analytics or other web analytics platforms to monitor performance and drive improvements.
- Strong understanding of on-page and technical SEO
- UX/UI knowledge
- Proven experience writing clear, engaging, and SEO-optimized copy, with the ability to tailor content for different target audiences.
What We Offer:
- Estimated salary: £35,000 per annum
- 25 days annual leave
- Enhanced Maternity, Adoption and Paternity leave
- 2 Paid volunteer days per year
- Pension Scheme
- Life Assurance
- Access to employee assistance programmes
- Online GP Service, 24 hours a day, 365 days a year
- Discounts with national retailers
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