Digital Performance Optimization Specialist

1 day ago


Sutton Coldfield, Birmingham, United Kingdom Agility Eco Full time

Job Overview:

Agility Eco is seeking a skilled Digital Performance Optimization Specialist to join our team. This role will play a critical part in managing and optimizing our websites, ensuring they are functional, user-friendly, and aligned with our strategic goals.

About the Company:

As a mission-led BCorp business, Agility Eco provides a range of services supporting energy efficiency and retrofit into domestic properties in Britain, especially in fuel poor and vulnerable homes. With over 36,000 households supported in 2022/23, we have grown to become one of the leading delivery organisations for energy efficiency and retrofit programmes in Britain.

Key Responsibilities:

  • Manage day-to-day website maintenance, including building new pages, updating content, and ensuring the site remains functional and aligned with marketing strategies.
  • Regularly update website content (landing pages, blogs, product/service pages) ensuring it aligns with the rebranding, SEO best practices, and both B2B and B2C audience needs.
  • Implement on-page SEO techniques (meta tags, keywords, alt text) and ensure the site adheres to technical SEO guidelines to improve organic traffic and search engine rankings.
  • Continuously improve the user experience (UX) by streamlining navigation, improving user journeys, and ensuring the site meets the needs of both B2B and B2C audiences.
  • Write and edit website copy, including engaging Call To Actions (CTAs), product descriptions, and blogs, ensuring consistency with the brands tone and voice.

Requirements:

  • Previous experience in a performance marketing role
  • Extensive experience with Umbraco CMS
  • Previous experience with HTML/CSS
  • Proficient in using Google Analytics or other web analytics platforms to monitor performance and drive improvements.
  • Strong understanding of on-page and technical SEO
  • UX/UI knowledge
  • Proven experience writing clear, engaging, and SEO-optimized copy, with the ability to tailor content for different target audiences.

What We Offer:

  • Estimated salary: £35,000 per annum
  • 25 days annual leave
  • Enhanced Maternity, Adoption and Paternity leave
  • 2 Paid volunteer days per year
  • Pension Scheme
  • Life Assurance
  • Access to employee assistance programmes
  • Online GP Service, 24 hours a day, 365 days a year
  • Discounts with national retailers


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