Digital Marketing Specialist

2 days ago


Wilmslow, Cheshire East, United Kingdom The Citation Group Full time

The Citation Group is a forward-thinking business poised for further growth, with offices in Cheshire and a presence in Australia, New Zealand, and Canada.

Job Description

We are seeking a Digital Marketing Specialist to join our brilliant Content Marketing team. As a key member of our team, you will play a vital role in shaping our online presence and engaging our target audience.

Your responsibilities will include managing and reporting on our social media accounts, creating social content calendars, scheduling posts, community management, and bringing fresh ideas and creativity to our social media accounts to drive leads.

You'll work alongside our fabulous Content Marketing team and report into our Group Content & Social Lead where you will be responsible for driving leads into our business through social media.

What you'll be responsible for:

  • Handle day-to-day management of all The Citation Group's social media platforms
  • Plan and schedule posts for all accounts efficiently using Hubspot
  • Strategically plan and schedule content for specific occasions, such as awareness weeks and partnership and product launches
  • Report on social performance across our Group platforms, sharing insights and ideas on how we can drive better engagement and reach
  • Bring innovative ideas and creative concepts to our marketing plans, continuously reviewing and optimising social content to resonate and grow our audience
  • Provide insights based on competitor tracking to help us stay at the forefront of industry trends – actively monitor competitor social media activities to identify opportunities and best practices
  • Help us identify any engaging influencers relevant to our industry and product suite we may want to collaborate with to help raise brand awareness
  • Champion our tone of voice and engage with our online community to build meaningful connections and interactions that show us as professionals with personality


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