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Digital Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Itineris. As a key member of our performance marketing team, you will be responsible for delivering high-performing paid media campaigns across multiple channels, driving business growth and revenue for our clients.
Key Responsibilities- Develop and execute comprehensive paid media strategies across Google and Microsoft platforms, including Paid Search, Display, YouTube, Local, PMax, and Discovery.
- Manage and grow our existing portfolio of clients, understanding their requirements, optimizing their campaigns, and ensuring performance targets are met.
- Lead the biddable strategy for clients, delivering against commercial targets, such as leads or sales.
- Oversee the strategy, planning, and execution of all PPC channels, including Paid Search, Display, YouTube, Local, PMax, and Discovery.
- Own paid media forecasting and budgeting for clients, including scenario planning for campaigns.
- Ensure tracking is set up across all performance platforms and analytics, optimizing towards the most commercial goal.
- Create stand-out campaign USPs and ad copy for all selected paid media channels.
- Deliver creative briefs and work collaboratively with the creative team to create and optimize paid media assets, ranging from landing pages, HTML5, static ads to video.
- Review the journey from the ad to the conversion point to ensure the path to purchase is as frictionless, working with the creative and development teams to improve landing page experience and increase conversion rate.
- Build and present on-brand, clear, and well-formatted presentations, such as monthly reports, strategy documents, roadmaps, and media plans.
- Execute strategies for all paid media channels by campaign structuring, setting up targeting, budgets, ad copy, creative, and other facets of the marketing mix in accordance with client goals.
- Set up check points and processes to ensure campaigns are optimized towards the key commercial goal.
- Be truly data-driven and base all decisions on insights gleaned from campaign data rather than opinion.
- Forge strong relationships with clients by providing business-oriented insights that help them achieve their commercial goals.
- Proactively communicate key information to all project stakeholders (internal and external).
- Manage more junior members of the team, supporting their career progression by imparting knowledge, guiding them, and ensuring they remain commercially focused.
- At least 4 years' experience running paid campaigns gained at a digital agency working on a number of client accounts.
- Track record in running paid digital campaigns across multiple channels, delivering against commercial goals, specifically across Microsoft Ads.
- Experience working for an agency, managing multiple performance accounts, and delivering against commercial goals.
- Ability to deliver high-quality work, multitask, and project manage/manage deadlines, and delegate tasks with ease.
- Deep understanding of the latest developments in biddable media across paid search, paid social, and programmatic.
- Up-to-date knowledge across media channels, tech, and trends that makes you capable of interpreting clients' needs into solution requirements with high-quality impact.
- Experience with ad development and UX, creating stand-out and seamless high-converting journeys.
- A passion for optimizing campaigns and working with creative and analytic teams to improve ad performance.
- In-depth understanding of audience profiles and targeting options of different paid media channels.
- Confident, accurate, and clear verbal and written communication skills.
Itineris is a results-driven agency that partners with ambitious clients to help them grow. We work collaboratively, delivering award-winning digital strategy, web projects, and marketing campaign work that drives meaningful results.
We combine creative ideas with a skilled and knowledgeable team to deliver them. We are committed to quality and continuous improvement, as such Itineris is Google Partner, HubSpot Partner, Microsoft Certified Partner, a member of the Amazon Web Services Partner Network, and a Sitefinity Platinum Partner. We are also affiliated with the Direct Marketing Association, Recommended Agencies Register, the Institute of Direct and Digital Marketing, and the Chartered Institute of Marketing.
