Digital Marketing Strategist
4 weeks ago
About GrowthRocks
We're a growth-focused company looking for a senior digital marketing specialist to lead our performance marketing efforts. We believe in continually learning and improving, and we're committed to creating a work environment that feels like a family.
Job Description
- Salary:$90,000 - $110,000 per year (dependent on location)
- Job Title:Digital Marketing Strategist - Performance Campaigns
- Location:Remote or based in our offices
- Industry:Digital Marketing & Advertising
About the Role
We're looking for an experienced digital marketing specialist to join our team as a Senior Performance Marketing Specialist. As a key member of our marketing team, you will be responsible for developing and executing innovative paid advertising campaigns across various channels. Your primary goal will be to drive user acquisition, engagement, and revenue growth for our clients.
Key Responsibilities
- Campaign Planning & Execution:Develop and implement data-driven campaign strategies, leveraging platforms such as Facebook AdWords, Google Ads, YouTube, LinkedIn, Twitter, Snapchat, and TikTok.
- A/B Testing & ROI Optimization:Analyze campaign performance, identify areas for improvement, and optimize campaigns for maximum ROI.
- Programmatic Advertising:Implement programmatic advertising campaigns, exploring new channels and formats to reach target audiences.
- Data Analysis & Insights:Monitor and analyze campaign metrics, providing actionable insights to inform future marketing decisions.
- Collaboration & Communication:Work closely with cross-functional teams, including content, sales, and product, to ensure alignment and effective communication.
Requirements
To succeed in this role, you should have:
- 4+ years of experience in performance marketing
- Hands-on experience with Google Analytics, Google Tag Manager, and/or other tracking software
- Knowledge of marketing automation concepts and tools
- Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising
- Programmatic advertising expertise
What We Value
We're a team that believes in continuous learning, open-mindedness, and positivity. If you're a strong team player who is passionate about digital marketing and willing to invest in your growth, we'd love to hear from you
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