Senior CRM Executive
4 weeks ago
At McLaren Racing, we're committed to delivering high-performance results in the world of motorsport. As a Senior CRM Executive, you'll play a pivotal role in driving our fan engagement and marketing efforts forward.
About the RoleWe're seeking a highly skilled and experienced CRM professional to join our team. As a Senior CRM Executive, you'll be responsible for managing our fan marketing program, including overseeing the Salesforce Marketing Cloud, Sales Cloud, and McLaren Plus community. You'll work closely with our commercial teams to develop and execute industry-leading fan engagement campaigns, driving website traffic, enhancing brand engagement, and achieving specific conversion goals.
Key Responsibilities- Develop and execute effective fan communication strategies across email and mobile platforms
- Design and implement test plans for ongoing learning and optimisation of campaign performance
- Create and execute a detailed data segmentation plan for each campaign
- Identify opportunities to integrate partners into email campaigns and data strategies
- Regularly report on global email marketing activities, using insights to optimise and enhance campaign performance
- Analyse email engagement data to generate actionable insights, driving continuous improvement in email marketing performance
- Collaborate with social media and digital teams to ensure seamless integration across all digital communication channels
- Build a strong relationship with Salesforce, developing a roadmap to maximise the platform's effectiveness
- Ensure Salesforce systems are fully optimised, meet business requirements, and are integrated across departments
We're looking for a highly organised and experienced CRM professional with a strong analytical mindset. You'll need:
Previous experience working with CRM platforms, preferably Salesforce Marketing Cloud and Sales CloudTechnical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrationsStrong analytical skills paired with commercial acumenProven experience in writing, proofreading, and copy-editingE-commerce experience, preferably within the sports industry or luxury brandsWhat We OfferAs a Senior CRM Executive at McLaren Racing, you'll enjoy a comprehensive package of benefits, including private healthcare, car schemes, life insurance, and generous pension contributions. You'll also have the opportunity to work in a fast-paced, high-performance environment with a talented team of professionals.
We're committed to diversity, equity, and inclusion, and we welcome applications from candidates from all backgrounds. If you're passionate about CRM and fan engagement, and you're looking for a challenging and rewarding role, we'd love to hear from you.
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