Growth Strategist

3 weeks ago

Richmond, Greater London, United Kingdom The Body Coach Full time
{"title": "Growth Lead", "description": "About Us

The Body Coach is on a mission to make the world fitter, healthier and happier. We are looking for a strategic Growth Lead to help us reach more people than ever.

Key Responsibilities
  • Develop and implement a comprehensive growth strategy that aligns with our business growth goals
  • Set ambitious, yet achievable targets and build a predictable engine for sustainable growth
  • Create integrated strategies and campaigns, working closely with brand and creative teams on key positioning, creative and messaging
  • Be opportunistic and agile in spotting exciting growth opportunities that sit outside of the agreed plan
  • Design advocacy strategies that not only help our business grow but also reward our most loyal users
  • Create a team culture of experimentation, testing and optimisation, leaning on data to make informed decisions, continually learning and iterating
  • Discover new growth channels and platforms where we can 'meet' our core audience
  • Paid media, support our performance lead and media agency in making sound investments linked to your strategy
  • CRM: support our CRM lead in growing our first party database, converting our huge existing audience in a meaningful way
  • Identify, negotiate and manage strategic affiliate partnerships that increase app visibility
  • Ensure performance strategy and reporting are made available to both the leadership team and the wider business
  • Partner with product, insights and production teams to understand which new products or feature could be a growth lever for the business
Requirements
  • Experience in building, owning and executing successful growth strategies that drive usage and revenue growth, ideally at a fast-paced B2C startup or tech business
  • Experience working on a consumer mobile app is strongly preferred
  • An individual that knows how to think about the customer's entire lifecycle and can identify where to focus our growth and engagement efforts
  • An expert in at least two or more of the following channels: community-driven growth, paid user acquisition, content marketing, SEO, referrals and email marketing
  • A strong understanding of growth models, strategies and tactics, and how to connect all the dots to create high-quality customer experiences
  • Strong analytical and quantitative skills to validate positioning, messaging and customer segmentation strategies
  • Proficiency in BI tools including, but not limited to, Tableau, Amplitude and Excel
  • A willingness to roll up your sleeves and get stuff done
  • A creative and passionate individual that is excited about the opportunity to support The Body Coach mission to make the world fitter, healthier and happier
What We Offer
  • A lifetime subscription to The Body Coach app and discounts from our partners
  • A 4-day working week
  • Time out of your day to exercise
  • A £500 annual personal development budget
  • Private healthcare, a generous company pension, and an enhanced gender-neutral parental leave policy
  • A fun, inclusive workplace that celebrates diversity in all its forms
Equal Opportunities

We make all employment decisions without regard to race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Salary range £70,000 to 100,000 per annum depending on experience.

", "lang_code": "en"}

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