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Social Media Marketing Specialist

2 months ago

Edinburgh, Edinburgh, United Kingdom The Bon Vivant Group Full time
About Us

The Bon Vivant Group is a leading provider of exceptional food and drink experiences in the capital. Our mission is to deliver outstanding customer service and share our passion for local produce with the community.

Job Opportunity

We are seeking a highly skilled Social Media Executive to join our Marketing Team. This role will play a crucial part in shaping and executing our social media strategies to build on our existing online presence and engage with our audience.

Key Responsibilities
  • Maintain and develop our social media platform strategies to enhance brand visibility.
  • Work with the wider team to create and implement social media campaigns that align with our business objectives and marketing strategies.
  • Provide engaging copy and high-quality content to increase followers, reach, and engagement performance across all channels.
  • Explore new channels and make business recommendations to improve performance.
  • Implement and manage paid social campaigns across multiple platforms.
  • Analyse data and transform insights into actionable strategies.
  • Stay up to date with social trends and best practice.
  • Act as a brand ambassador and engage with followers, content creators, and industry professionals to foster relationships and partnerships.
Requirements
  • 3+ years of social media marketing experience.
  • Proven track record of growing and retaining social audiences through organic content.
  • Knowledge of tools including Meta Business Profiles and Ads Manager.
  • Strong copyrighting skills.
  • Excellent verbal communication skills.
Desirable Skills
  • Experience using Canva or similar.
  • A passion for outstanding food and drinks.