We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies across all our franchise brands.

• Strategic Development: Formulate and lead marketing strategies that align with our business objectives, collaborating with cross-functional teams to enhance brand equity and sales pipelines.
• Digital Marketing: Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
• Lead Generation: Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
• Performance Analysis: Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
• Conversion Focus: Drive improvements in conversion rates and value creation.
• Communications and PR: Manage engaging communications and PR campaigns to elevate brand profiles.
• Social Media Alignment: Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
• Digital Campaigns: Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
• Team Leadership: Lead and coach marketing managers to align with the overall franchise strategy.
• Continuous Improvement: Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.

• Experience: 5+ years in a similar role.
• Expertise: Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
• Technical Skills: Proficient in Google Ads and Google Analytics (GA4).
• Leadership: Demonstrated team management and digital marketing expertise.
• Skills: Excellent organizational, planning, and communication abilities.
• Trends and Tools: Up-to-date knowledge of the latest digital marketing trends and tools.

A competitive salary range of £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.