Growth Marketing Manager

19 hours ago


Hessle and Hill Top, United Kingdom John Good Group Full time
About the Role

We are seeking a skilled Digital Transformation Expert to lead our marketing efforts and drive revenue growth through innovative digital marketing strategies.

Duties and Responsibilities
  1. Develop and execute a comprehensive digital marketing plan to accelerate business growth and maximise revenue potential in a B2C environment.
Key Objectives
  1. Boost brand visibility and market penetration to substantially increase new enquiries and leads across all channels.
  2. Optimise digital marketing channels to achieve exponential growth in website traffic and conversions.
  3. Collaborate with sales and product teams to implement targeted marketing strategies that maximise customer lifetime value and repeat business.
Requirements
  • A proven track record in driving growth in a B2C environment is advantageous.
  • Strong commercial acumen with a focus on ROI and ability to demonstrate.
  • Ability to create momentum and make things happen.
  • Excellent creative and analytical skills.
  • Experience in brand development and management.
  • Results-oriented with a strong focus on revenue generation.
  • Exceptional multitasking and prioritisation abilities.
  • Innovative thinker with a knack for identifying growth opportunities.
  • Team player with excellent communication skills but also able to work independently when needed.
  • Analytical mindset with the ability to challenge assumptions and drive continuous improvement.
  • Not afraid to challenge.
About Pettitts Travel

Pettitts Travel is a leading leisure travel operator with over 35 years of experience in providing high-quality, bespoke holidays. We have joined Good Travel Management to establish a new travel group, backed by the John Good Group. This strategic move will enable the acceleration of both travel businesses' aggressive growth plans.

Salary and Benefits

The estimated salary for this position is £50,000 - £70,000 per annum, depending on experience. Additional benefits include a pension scheme, life assurance, health cash plan, gym and retail discounts, employee assistance programme, virtual GP, family-friendly policies, free will writing service, employee referral scheme, employee service award scheme, employee volunteering, and matched charitable donations.



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