Digital Marketing Professional

2 weeks ago

London, Greater London, United Kingdom STOPGAP-1 Full time

**Job Title:** B2C Digital Campaign Manager

About the Role:

We are seeking an experienced B2C Digital Campaign Manager to join our team at STOPGAP-1. The ideal candidate will have a proven track record in executing successful digital marketing campaigns and have a strong understanding of Google Analytics, SEO, PPC, and paid social media campaign development.

The successful candidate will be responsible for creating, managing, and optimising all content across digital marketing channels, including websites, paid advertising platforms, social media, and email. They will also work closely with agencies and partners to deliver successful paid advertising campaigns.

**Key Responsibilities:**

  • Execute digital marketing strategies to reach, acquire, convert, and engage customers
  • Support the delivery of all digital marketing campaigns, including optimising websites and landing pages to maximise performance and drive conversions
  • Create, manage, and optimise all content across digital marketing channels
  • Work closely with agency/partners to deliver successful paid advertising campaigns
  • Create and optimise email marketing campaigns in alignment with the e-CRM strategy
  • Manage, update, and improve content across multiple websites and work with agency/partners on SEO
  • Assist with organic social media channels, including Facebook, Instagram, Twitter, and YouTube

Requirements:

At least 2 years of hands-on experience across email, websites, and social media

Understanding of Google Analytics, SEO, PPC, and paid social media campaign development, execution, and reporting

Experience writing briefs, liaising with agencies, and contributing to the creative development of engaging campaigns

Strong copywriting skills to ensure the brand tone-of-voice is reflected across all digital assets and content is engaging for customers

Experience in HTML email creation, database management, and reporting

Digital marketing analysis: conducting regular analysis and benchmarking which reflect industry best practice

Proficient in Adobe CS Suite design software, such as InDesign, Photoshop, and Illustrator

Salary: £35,000 - £45,000 per annum (dependent on experience)

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