Head of Brand Marketing Director

We're a fast-paced, global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to fully realize our vision and maintain our leadership in a rapidly evolving global industry.

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty, and the beauty subscription box brand Glossybox. Our portfolio of premium brands includes ESPA, Ameliorate, and Grow Gorgeous, all of which are loved and trusted by millions of fans worldwide. We also partner with a network of over 19,000 influencers to ensure brands can reach their audience anywhere in the world.

Why be a Head of Brand Marketing at THG?

We're seeking a strategic, commercial-savvy, customer-obsessed brand marketing leader to spearhead and deliver the global brand marketing strategy for LOOKFANTASTIC. You'll play a pivotal role in future-proofing LOOKFANTASTIC's growth trajectory by making substantial but smart investments into its brand marketing efforts. You'll leverage customer and market data to inform our strategic priorities across short, mid, and long-term goals.

This role is best suited to a brand marketeer with a solid background in e-commerce/retail, able to find the right balance in building the LOOKFANTASTIC brand while leveraging our partner brands to drive awareness, consideration, and ultimately, new customers and revenue.

Key Responsibilities

• Develop and deliver the LOOKFANTASTIC brand strategy to meet brand and commercial goals.
• Develop our brand proposition, including market positioning, messaging, and brand identity, to ensure differentiation and cut-through, localizing the approach where relevant.
• Work with our Head of Comms Planning and Head of Marketing to deliver the Annual Retail Plan and calendar of activations for the LF brand, from tentpole seasonal campaigns to impactful trading moments.
• Be the voice of our customer, creating an annual roadmap of insight projects to put the customer at the centre of decision-making.
• Utilize and iterate on frameworks like Key Driver Analysis to optimize brand communications and messaging, putting testing plans in place to understand impact on key metrics such as consideration and purchase intent.
• Drive a 360 approach to content across owned, earned, and paid media.
• Lead a team to build our community engagement across multiple online platforms, with a focus on core social channels (TikTok, Instagram) as well as our IRL strategy.
• Create an innovative culture across social and content to drive brand fame and engagement.
• Work closely with our CRM and Loyalty teams to better understand our customer community and build the Beauty+ (LF loyalty programme) brand.
• Brief and lead the central PR team to maximize earned media coverage.
• Lead the Events team to deliver an IRL strategy to drive brand awareness and community engagement, understanding and evaluating the impact of our eventing activity.
• Lead ATL and TTL brand advertising campaigns delivering against brand health objectives as well as commercial goals.
• Direct multi-channel media planning, working closely with our organic and paid media teams to optimize best mix based on campaign goals.
• Establish measurement framework to track and report back on performance, driving insight and recommendations to continually evolve our plans.
• Devise testing roadmap working with key advertising partners on JBPs to unlock incremental opportunities and improve performance of campaigns through creative and platform innovation.
• Work hand-in-hand with our Retail Media team to devise bespoke campaign plans for key clients.
• Devise approach to partner marketing campaigns to balance LOOKFANTASTIC and partner visibility.
• Alongside the Marketing Director and Country GMs, support in developing GTM strategies across international territories.
• Plan and deliver international customer/research projects to help define market positioning and KDAs.
• Work with the senior marketing team to develop localised marketing and activation plans, based off the annual retail plan.

What skills & experience do I need?

We're looking for a candidate with a minimum of 8 years' experience in brand marketing, with the majority of this spent in-house and for at least one large brand (turnover +£100M). You'll need extensive experience across a variety of brand channels and across owned, earned, and paid media, with a robust understanding of the relationship between these. You'll also need hands-on experience across at least one brand marketing discipline, such as media planning, social media, or influencer marketing.

Experience working internationally and with country leads on localised brand marketing initiatives outside of the UK, preferably EMEA, is also essential. Prior management of multi-million pound budgets, including tracking, re-forecasting, and annual budget submissions, is also required. You'll need an innate understanding of consumer behaviour, with demonstrable experience leading customer insights and research projects, translating this to actionable strategies.

Ability to work at pace and meet changing needs of the business, creative flair, and an analytical thinker able to translate insight into opportunity are also essential. An innovation mindset, up for challenging the status quo, and the ability to influence multiple stakeholders to gain buy-in are also required.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either. Enjoy your day off on us.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.