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Strategic Communications Planner

2 months ago

Chester, Cheshire, United Kingdom HSBC Full time
{"h1": "Customer Communications Specialist", "p": "At HSBC, we're looking for a skilled Customer Communications Specialist to join our team. In this role, you will be responsible for evaluating, agreeing, prioritizing, and optimizing communications plans for delivery. You will work collaboratively with business stakeholders to understand requirements and triage requests for the delivery teams. Your goal will be to ensure that customer communications are strategically aligned and cohesive, and that they meet the needs of our customers.

Key Responsibilities:

* Coordinate and manage all requests for customer communications from business stakeholders following a clearly defined process.
* Help devise and support the delivery of a robust triage process based on agreed, strategic priorities and evaluation of customer and business outcomes versus required resources.
* Manage the communications runway ensuring that activity is effectively scheduled – providing 'air traffic control' that adheres to agreed contact strategy rules.
* Work with business stakeholders to create an annual plan based on multi-product, seasonal messages.
* Ensure that customer communications activity aligns with paid, social, and brand activity for the WPB UK business.
* Provide a single view of all customer communications and maintain an up-to-date inventory of activities and ownership.

Requirements:

* Demonstrable marketing experience across all channels and multiple categories.
* Experience of challenging and pushing back on senior stakeholders while maintaining strong professional relationships.
* Experience of managing and coordinating a large amount (hundreds) of requests simultaneously.
* Passionate about customers and delivering against customer needs and balancing business objectives.
* Strong reporting and analytical skills, with the ability to produce clear updates to the wider team and senior leadership.

We take pride in being part of the Disability Confident Scheme, which helps make sure you can be interviewed fairly if you have a disability, long-term health condition, or are neurodiverse. If you'd like to apply for this role and need adjustments made, please get in touch with our team.", "lang_code": "en-US"}