Head of UK Marketing Strategy

1 week ago


Birmingham, Birmingham, United Kingdom Changan Europe Full time

About this Role

We are seeking a highly skilled Marketing Director to lead the launch of our brand in the UK, develop and execute a comprehensive UK brand launch and growth strategy, manage a budget of £120,000 - £150,000 per annum, and collaborate with suppliers to present a unified approach to customers.

This is an exciting opportunity for a strategic thinker to shape our brand in the UK, building an internal and agency team to align with European positioning and vision.

Key Responsibilities:

  • Develop and implement a comprehensive UK brand launch and growth strategy, leveraging the latest martech solutions and measurement tools to drive effective campaigns and strategies.
  • Establish a strong marketing foundation, working closely with European and Global teams to deliver brand awareness goals aligned with our European brand strategy.
  • Manage a network of marketing agencies, utilizing first-party data management and digital marketing expertise to deliver impactful campaigns.
  • Collaborate with suppliers to present a unified approach to customers, ensuring seamless execution of our brand strategy.
  • Plan and execute public and press events to generate brand awareness and support lead generation targets.

Qualifications:

  • Bachelor's degree or similar.
  • Several years of experience in a similar role within Sales & Marketing.
  • Proven track record of leading Marketing and Communications, preferably in a multi-national environment.
  • Strong understanding of automotive industry trends, finance products, fleet markets, and analytical tools.
  • Strong digital marketing skills, including first-party data management and utilization.
  • Excellent leadership, communication, and interpersonal skills, with the ability to work effectively with international, cross-functional teams.
  • Strong problem-solving skills, with a strategic mindset and the ability to adapt to changing market conditions.

Salary: £90,000 - £110,000 per annum.



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