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Marketing Director
2 months ago
Job Title: Senior Marketing Manager - Bicycle Accessories
Job Summary:
We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. The successful candidate will be responsible for developing and implementing global marketing plans, identifying key strategic priorities, and owning their development and delivery in the market.
Key Responsibilities:
- Develop and implement global marketing plans in line with key business objectives and strategic and tactical needs.
- Day-to-day responsibility for developing and managing core portfolio marketing campaigns and new product launches, using a range of media channels including digital, PR, sponsorship, and events.
- Lead a team of high-performing brand managers, ensuring all campaigns and activity are on-brief and delivered to the right audiences.
- Manage a range of high-profile athletes and team sponsorships, ensuring key deliverables and ROI are maximized and every opportunity is taken to leverage the relationships.
- Work cross-functionally to run both on and off-line marketing activities, executing engaging campaigns to support new product launches, product campaigns, and athlete/team sponsorships.
- Define KPIs and corresponding metrics, reporting on performance to relevant stakeholders.
- Continuously analyze industry trends and use internal consumer data to make recommendations for performance improvement and key product marketing initiatives.
Requirements:
- Hands-on experience working in a dynamic consumer goods environment.
- Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
- Ideal candidate will be a 2-wheel fanatic who keeps up with the latest in the cycling or motorcycle industry, and almost certainly a keen rider.
- Positive energy and an ability to bring people with you, managing a small, but highly engaged team.
- A positive 'glass half full' outlook with a good attention to detail and getting the job done.
- Strong influencing skills with the ability to create clear and compelling proposals and analysis that ensures buy-in from people across the business.
- Ability to challenge the status quo and push for what you believe in.
- On occasion, a willingness to travel to and work at key cycling and biking events.
- Proven ability to work independently at pace in a high-pressure, fast-growth environment.
