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Senior Marketing Executive

2 months ago

Birmingham, Birmingham, United Kingdom The NEC Group Full time
Job Title: Senior Marketing Executive - Consumer

We are seeking a highly skilled Senior Marketing Executive - Consumer to drive revenue growth from visitors to events taking place at our venues, particularly exhibitions and new types of activity at the NEC and ICC.

Key Responsibilities:
  • Develop and execute event marketing strategies to grow revenue and support customer retention initiatives.
  • Lead cross-functional teams to deliver successful marketing campaigns across all channels.
  • Manage and analyze data using Google Analytics to inform marketing decisions.
  • Collaborate with internal stakeholders to maximize visitor awareness of our venues.
Requirements:
  • At least 3 years' proven marketing experience, with a focus on event marketing and consumer engagement.
  • Previous experience working across both B2B and B2C marketing, with a strong understanding of digital marketing channels.
  • Excellent communication and project management skills, with the ability to work autonomously and as part of a high-performing team.
  • Knowledge of the events industry and experience using Google Analytics.
About Us:

The NEC Group is committed to creating a diverse and inclusive environment, and we are proud to be an equal opportunity employer. We value our customers and strive to provide an exceptional experience for all visitors to our venues.