Digital Marketing Specialist
4 days ago
We are seeking a highly skilled Digital Marketing Executive to join our team at Alex James Digital. As a key member of our marketing team, you will play a crucial role in developing and executing our digital marketing strategy across all channels.
Key Responsibilities:- Support the Digital Marketing Manager in planning, developing, and executing all marketing campaigns across digital channels in the UK, US, and international territories.
- Liaise with the marketing agency on strategy, planning, and reporting of PPC, SEO, Paid Social, and retargeting for UK and overseas campaigns.
- Monitor the performance of paid media campaigns and analyze the results; identifying opportunities to optimize performance and better utilize spend.
- Collaborate with internal departments on developing highly effective digital campaign assets to support trading activations and market trends.
- Own all 3rd party collaborations and partnerships from researching partners to executing bespoke digital campaigns.
- Work closely with all internal teams to ensure campaigns are executed to the highest level, delivered on time, and optimized for maximum success.
- Manage all elements of paid content copy, from planning, briefing to A/B testing and feeding into the marketing agency.
- Support with customer acquisitions strategy, researching, and suggesting new opportunities across all territories.
- Support the Digital Marketing Assistant - demonstrating best digital practices and actively work to upskill junior team members.
- Produce daily, weekly, and monthly reports, highlighting key performance metrics, providing analysis against KPIs and business objectives, and make innovative recommendations to improve activity.
- Experience of campaign management with the ability to produce high-value activities that deliver ROIs & meet brand KPIs.
- Great communication and people skills and the ability to establish strong working relationships.
- An enthusiastic, can-do attitude who is always striving for success and is committed to achieving and driving results.
- Good knowledge of digital marketing tools including Google Analytics.
- Good understanding of end-to-end consumer journeys and the role of different channels in fully integrated campaigns.
- Highly organized with a strong eye for detail and ability to prioritize effectively while also meeting day-to-day demands.
We offer an excellent package to the right candidate.
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