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Senior Web Manager

2 months ago

London, Greater London, United Kingdom Klaviyo Inc. Full time
Senior Manager, International Web Strategy and Operations

At Klaviyo Inc., we are seeking a highly skilled Senior Manager to lead our international web strategy and operations. This role will be responsible for developing and executing web strategies that drive engagement, lead generation, and conversions in the EMEA region.

Key Responsibilities:
  • Develop and implement web strategies, narratives, and positioning tailored to specific countries in EMEA to drive engagement and conversions.
  • Plan and execute website localization projects to ensure content resonates with regional audiences.
  • Oversee the creation, translation, and management of web content in multiple languages, ensuring it is culturally relevant and SEO-optimized.
  • Coordinate with local marketing teams to integrate region-specific campaigns and occasional promotions on the website.
  • Monitor web performance metrics (e.g., traffic, bounce rate, conversion rates) and use data-driven insights to optimize user experience.
  • Work with the Experimentation team to drive A/B testing and implement improvements to enhance site usability and effectiveness.
  • Work closely with the global marketing team, creative team, product managers, and regional sales teams to align web initiatives with broader company goals and make data-led recommendations.
  • Partner with the IT and development teams to ensure website functionality and performance meet high standards.
  • Stay informed about regional market trends, consumer behaviors, and competitive landscape to adapt web strategies accordingly.
  • Ensure all web activities comply with local regulations, payment processing nuances, data protection, and accessibility standards.
  • Implement best practices for web development, user experience, and digital marketing in each region.
Requirements:
  • Bachelor's degree in Marketing, Business, IT, or a related field. A master's degree is a plus.
  • Minimum 6-8 years of experience in web management, digital marketing, or a similar role, preferably within a B2B SaaS company.
  • Proven track record of managing and optimizing and driving revenue growth for websites in multiple international markets.
  • Strong understanding of SEO, web analytics, multiple language translation, localization, and performance optimization.
  • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Fluent in English and proficiency in French, German, Spanish, or Italian is helpful.
  • Strong analytical skills and experience using web analytics tools.