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Data Insights Specialist
2 months ago
About the Role:
We are seeking a highly skilled Data Analyst to join our team at Texere Publishing, a leading publisher in the life science and medical field. As a Data Analyst, you will play a critical role in providing clients with valuable audience intelligence and insights, which will include business-critical reports and analysis.
Key Responsibilities:
- Interpret data, analyze results using statistical techniques, and provide regular and timely reports to stakeholders.
- Gather data from multiple sources and maintain databases and reports up to date.
- Identify, analyze, and interpret trends or patterns in complex data sets.
- Filter and clean data by reviewing user behavior.
- Work with management to prioritize business and information needs.
- Produce lead reports monthly from different sources.
- Maintain the master reporting database, including inputting individual email results.
- Continuously monitor and break down figures to understand where list growth and degradation are coming from.
- Creation and maintenance of Texere 'overall average' metrics with up-to-date stats available for review.
- Annual brand averages and by month and quarter for the following products.
- Basic knowledge of HTML to build Emails (newsletter/eBlast) and Web traffic (impressions, etc.).
- Monthly web reports on content, including visits, clicks, and bounce rates.
- Reports for individual projects - weekly/monthly/ad-hoc.
- Plan-in reporting as each part of a project goes live and share the schedule with client/sales.
Requirements:
- Educated to a degree or equivalent is essential.
- Experience in data analysis is essential.
- Experience with Data Visualization software (Looker Studio, Tableau).
- Excellent verbal and written communication skills.
- Critical thinking and data visualization.
- Microsoft Excel, Google Analytics, Google AdManager, Email Service Provider.
- Ability to work in a fast-paced and ever-changing environment is essential.
- The ability to translate raw data into functional and understandable metrics and requirements for internal and external stakeholders.
Benefits:
- Performance Bonus.
- Career development.
