Marketing Enablement Manager

3 days ago

London, Greater London, United Kingdom Brown Brothers Harriman Full time
Marketing & Sales Enablement Manager

At Brown Brothers Harriman, we value diverse backgrounds and perspectives. If your experience looks different from what we've outlined, but you think you can bring value to the role, we welcome your application.

What You Can Expect at BBH:

We offer a collaborative environment that enables you to step outside your role and add value wherever you can. You'll have direct access to clients, information, and experts across all business areas worldwide. We provide opportunities to grow your expertise, take on new challenges, and reinvent yourself without leaving the firm. Our culture values inclusion, emphasizing each employee's unique perspective. We offer a high-quality benefits program focusing on good health, financial security, and peace of mind. Ultimately, we want you to have rewarding work with the flexibility to enjoy personal and family experiences at every career stage.

Our BBH Cares program offers volunteer opportunities to give back to your community and help transform the lives of others.

Job Summary:

The Marketing & Sales Enablement Manager, based in London, will drive strategic marketing and sales enablement initiatives for specific Investor Services products, services, and segments globally. This role involves planning and executing a consistently high level of internal and external marketing, sales support, and communications.

Key Responsibilities:
  • Design and maintain a targeted, insight-led marketing strategy and budget, working with key business stakeholders to monitor and adjust as necessary.
  • Draft and maintain product-level internal and external messaging and talking points to arm client-facing individuals.
  • Deliver new ideas and thinking to the business, driving innovative and creative strategies and tactics from marketing that meet both business and brand objectives.
  • Create and continuously enhance sales/marketing collateral and tools for Sales, Relationship Managers, and Product teams to educate clients and prospects on our capabilities.
  • Facilitate new product launches, coordinating with product experts to identify message points and fit within the broader BBH product suite, and create materials as appropriate.
  • Identify industry or product-specific conferences and events that will serve as key channels for our spokespeople and messages, working closely with the Global Conferences and Events Manager.
  • Help create a content program in partnership with the centralized content/thought leadership discipline, working with select subject matter experts to publish a calendar of timely and relevant articles, whitepapers, videos, infographics, and blog posts to position BBH as a thought leader and drive key campaign messages to market.
  • Contribute to the PR strategy, assisting with interview prep and press releases for new products in conjunction with the Global PR Manager.
Requirements:
  • Bachelor's degree in a marketing field or equivalent qualification required.
  • A minimum of 8 years' experience in a B2B strategic marketing role is an essential requirement, with a proven track record of executing multi-channel marketing programs and measuring outcomes.
  • A minimum of 5 years' experience in the global asset management and/or asset servicing industry and/or institutional banking is required.
  • Experience of working within global and matrixed team structures is also important.
Desired Knowledge and Skills:
  • Self-starter with a proactive approach and strong sense of accountability for projects undertaken.
  • Forward-thinking mindset with the ability to proactively design and drive marketing campaigns and quickly adapt to changing business needs.
  • Strong creativity and ability to understand and simplify complex business requirements and convey them to market through print and multimedia.
  • Excellent project management skills with the ability to manage multiple deliverables with tight deadlines.
  • Ability to build strong and sustainable relationships with key stakeholders to influence thinking and drive consensus, and to thrive in a highly collaborative, global team.
  • Highly effective service and relationship management skills and the ability to influence and collaborate with all levels of the organization.
  • Exceptional written and oral communication skills with strong presentation skills.
  • Detail-oriented with proven ability to multi-task, prioritize, and manage own workload and troubleshoot problems.
  • Strong Microsoft Office skills required, particularly in PowerPoint. Knowledge of Salesforce, Seismic, Marketo, and comparable work management platforms would be an advantage.
  • Experience of account-based marketing or deal-based marketing programs would be an advantage.

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