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Digital Marketing Strategist

2 months ago

Worcester, Worcestershire, United Kingdom In Technology Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at In Technology Group. As a key member of our marketing team, you will be responsible for developing and executing paid advertising strategies across various platforms.

Key Responsibilities
  • Develop and execute paid advertising strategies across platforms such as Google Ads, Meta, and TikTok.
  • Monitor, analyze, and optimize campaign performance to meet key performance indicators (KPIs) and maximize return on investment (ROI).
  • Collaborate with cross-functional teams to create engaging ad content and landing pages.
  • Drive creative concepts, content ideation, and implementation to maximize engagement.
Requirements
  • 3+ years of experience in paid digital advertising with a strong track record of successful campaigns.
  • Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
  • Experience in digital marketing tools, including paid/organic social media, email marketing, and e-commerce.
  • Knowledge of search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) best practices.