Digital Marketing Strategist

1 week ago

London, Greater London, United Kingdom Silver Agency Full time

About the Role

We are seeking a dynamic and experienced Digital Marketing Strategist to join our team at Silver Agency. In this role, you will be responsible for executing and optimizing digital marketing campaigns for our clients to drive lead generation, brand awareness, and customer engagement.

The successful candidate will have a strong background in B2B marketing automation platforms, SEO, data and analytics, and excellent Excel skills. Familiarity with basic HTML and CSS is also required.

Key Responsibilities
  • Develop, implement, and manage B2B marketing campaigns using platforms such as HubSpot, Marketo, or Pardot.
  • Create, segment, and nurture email marketing campaigns to drive lead generation and customer engagement.
  • Set up and manage email nurture sequences to guide prospects through the sales funnel.
  • Monitor and analyse campaign performance, making data-driven recommendations for improvement.
SEO
  • Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
  • Utilize SEO tools like SEMRush, Ahrefs, or Moz to track and analyse website performance.
  • Collaborate with content creators to ensure SEO best practices are applied.
Data and Analytics
  • Set up and manage Google Tag Manager (GTM) for tracking and analytics.
  • Analyse website traffic and user behaviour using Google Analytics.
  • Generate and interpret data reports to measure campaign performance and ROI.
  • Use data insights to optimize marketing strategies and drive business growth.
Basic HTML/CSS
  • Brief knowledge of HTML/CSS.
Email and Landing Pages
  • Create and design email and landing pages using pre-built templates.
  • Customize and optimize templates to match campaign objectives and branding guidelines.
CMS Skills
  • Manage and update website content using CMS platforms such as WordPress and HubSpot.
  • Create and optimise landing pages within CMS platforms to support marketing campaigns.
  • Evaluate all web content against SEO best practices and brand guidelines.
Marketing Integration Tools
  • Utilise marketing integration tools such as Zapier to streamline and automate marketing processes.
  • Integrate various marketing platforms to ensure seamless data flow and campaign execution.
Website Performance Monitoring
  • Monitor the performance of client websites to ensure optimal user engagement and conversion rates.
  • Create detailed performance reports, highlighting key metrics and insights.
  • Making data-driven recommendations to enhance user engagement and conversions.
Website Development Projects
  • Assist with managing website development projects (not coding).
  • Testing and actioning website bugs.
  • Providing feedback from developers to client services and flagging any issues.
  • Performing website audits (crawls, analytics and SEO).
Collaboration
  • Collaborate with client services, design, and strategy teams to align marketing strategies with business objectives.
  • Working closely with client services and the strategy team to understand client goals and objectives.
  • Develop and execute digital marketing strategies that align with client business objectives.
  • Communicating campaign performance and insights to clients regularly.
Qualifications and Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • A minimum of 2-3 years of experience in digital marketing, specifically within a B2B environment.
  • Proficiency with B2B marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Strong understanding of SEO principles and experience with SEO tools like SEMRush, Ahrefs, or Moz.
  • Advanced data analysis skills, including experience with Google Tag Manager and Google Analytics.
  • Excellent Excel skills, including advanced functions, pivot tables, and data visualization.
  • Brief knowledge of HTML and CSS.
  • Experience creating and designing email and landing pages from templates.
  • Experience with CMS platforms such as WordPress and HubSpot.
  • Familiarity with marketing integration tools such as Zapier is an advantage.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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