Senior Brand Manager for UK Beauty Market
5 days ago
We are seeking an experienced Senior Brand Manager to lead and develop brand strategy and marketing initiatives for the UK and Ireland markets.
Job Description:The ideal candidate will have a strong understanding of beauty retailers and pure players, experience in delivering 360 marketing campaigns, and a proven track record in out-of-home (OOH) marketing, customer events, and digital activations.
In this role, you will partner closely with commercial teams to drive brand growth and ensure exceptional execution of marketing activations across all channels.
Main Responsibilities:
- Lead the development and execution of 360 marketing campaigns, working across departments to deliver exceptional brand launches and activations.
- Oversight of content ideation and creation, artwork briefings, retail events, and post-campaign analysis.
- Creative project management, including ideation and delivery of localized creative campaigns and asset development when needed.
- Digital marketing support, including identification of best practices and opportunities to increase brand visibility and share of voice across digital channels.
- Project management of activations from concept to completion, ensuring all projects are delivered on time, within budget, and aligned with business goals.
- Collaboration with commercial and sales teams to ensure that all marketing activities align with commercial objectives and drive growth.
- Leveraging in-depth knowledge of UK beauty retailers and pure players to ensure effective brand placement and visibility.
- Development of marketing strategies that align with retailer marketing calendars and maximize exposure for product launches and core brand campaigns.
Requirements:
- Demonstrated expertise in delivering 360 marketing campaigns, including digital, OOH, and in-store activations.
- Proven ability to partner effectively with commercial and sales teams to align marketing efforts with business goals.
- Strong understanding of beauty retailers and pure players in the UK and ability to optimize onsite performance.
- Exceptional project management skills with experience handling multiple projects simultaneously.
- Strong analytical abilities, with experience in using data to inform campaign strategies and optimize performance.
Salary: £60,000 - £80,000 per annum
Benefits:
- Generous vacation and personal days.
- 6 months of paid time off for new parents.
- A hybrid work model.
- Summer Fridays.
- Unlimited access to an Employee Assistance Program.
- Access to Development Grants and a LinkedIn Learning membership.
- A generous discount on DECIEM products.
About Us:
We are a People first company that lives by our core values to do the right thing, respect small things, and be the future. We prioritize people, animals, and the Earth in our sustainability strategy focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing, and water conservation.
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