Social Media Strategist
3 weeks ago
About the Role:
We are seeking a highly skilled Brand and Social Media Assistant to join our team at Healix. As a key member of our marketing department, you will be responsible for developing and executing social media strategies that drive engagement, foster dialogue, and build strong relationships with our audience.
Key Responsibilities:
- Develop a community-first social media strategy that prioritizes dialogue and engagement over broadcast, shifting our channels towards two-way communication and fostering genuine connections.
- Conduct market research to identify target audiences and the most effective platforms to engage them, aligning with Healix Health's and Healix International's business objectives.
- Partner with internal teams to align social media efforts with broader business goals, ensuring a cohesive brand message that encourages engagement and interaction.
- Lead the creation and curation of original, engaging content that encourages dialogue and user-generated interaction across platforms like LinkedIn, Twitter, Instagram, Facebook, and YouTube.
- Collaborate with Marketing Executives to craft content tailored to each platform, incorporating feedback from the community and responding to current conversations.
- Actively manage and participate in conversations across all social media platforms, responding to comments, mentions, and messages in a timely and meaningful manner.
- Regularly analyze social media metrics, focusing on engagement and interaction metrics as key performance indicators (KPIs).
Requirements:
- Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.
- Excellent understanding of social media platforms, trends, and best practices.
- Strong written and verbal communication skills, with the ability to create engaging and compelling content.
About Healix:
We are a global health and security company that helps people in difficult situations. Our purpose is to provide support and assistance to individuals and organizations around the world. We work with governments, broadcasters, NGOs, international corporations, and major insurers to provide tailored solutions to their needs.
Company Culture:
We value diversity, inclusivity, and collaboration. Our team is made up of experts from various backgrounds and disciplines, and we strive to create a friendly and dynamic company culture that attracts talented individuals from around the world.
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