Spherical Search is seeking a highly skilled Marketing Manager to join our team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to promote our products and services.

The ideal candidate will have a strong background in marketing, with experience in developing and executing marketing plans, managing budgets, and analyzing campaign performance. You will also have excellent communication and project management skills, with the ability to work effectively with cross-functional teams.

Key Responsibilities:

Developing Marketing Strategies: Lead the development of marketing strategies to promote our products and services, aligned with our business objectives and goals.

Creating and Maintaining Marketing Plans: Develop and maintain marketing plans for all products, including those in development and on-market. Ensure plans are:

• Developed in a timely manner and kept current
• Clearly articulated, adopting a consistent format across all products
• Supported by referenced evidence wherever possible
• Integrated with product commercialization plans
• Communicated to internal stakeholders

Managing Marketing Campaigns: Plan and develop multi-channel marketing campaigns to support marketed products and those in pre-launch phase. Implement the plans in conjunction with external agencies.

• Web content and SEO optimization
• Social media (LinkedIn)
• Advertising in pharma press – on-page and digital
• Digital campaigns (Google PPC)
• Video content

Managing Technical Microsites: Maintain and expand the content on product technical microsites in line with customer expectations and ongoing feedback. Develop content via coordination with multiple internal stakeholders and execute via external agency.

Developing Publication Strategy: Work with the content marketing agency to plan the content strategy to:

• Support key product activities and launches
• Align with current industry themes
• Create novel content from commissioned market research
• Showcase company capabilities and technologies

Developing Product Messaging: Determine the messaging and branding to effectively communicate to external customers while maintaining the company business unit's identity. Ensure technical details are correct by coordinating with internal subject matter experts.

Ensuring Alignment with Corporate Communications: Work alongside the corporate communications manager and team to ensure consistent external communications across the business. Promote company BU internally as appropriate to all associates.

Managing Joint Communications with External Partners: Work closely with external partners to ensure consistent communication of joint activities and collaborations. Ensure appropriate level of approval from partners for any external communications.

Managing Existing External Suppliers/Agencies: Develop and maintain good working relationships with external agencies and consultants. Where appropriate, appoint new suppliers to meet marketing objectives.

Knowledge and Expertise:

• Previous experience in a marketing role within a regulated industry, preferably the medical device (drug delivery) and/or pharmaceutical industry
• Knowledge of the development process for medical devices
• Strategic product marketing with ability to both develop and implement plans
• Experience managing and working with external marketing agencies
• Working knowledge of digital communications, including campaign development and implementation of web, social media, email, PPC, etc.
• Experience in a customer-facing role, ideally sales experience in pharmaceutical or medical device industry
• Experience in working in a role with international responsibility

Qualifications:

Educated to degree level in a life science or business discipline, as a minimum.

Additional marketing qualifications desirable (CIM, etc.)

Personal Characteristics:

Commercially aware and driven with the ability to both plan and deliver strategies that support business growth.

• Autonomy – actively takes responsibility for the delivery of marketing and communication strategy for the business
• Disciplined management of budgets
• Ability to present and communicate with impact
• Driven and proactive – can make things happen
• Entrepreneurial – finds creative solutions to obstacles

Team player with the ability to influence and work across the organization with multiple associates and departments.