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Marketing Professional

2 months ago

London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Description

**Job Title:** Marketing Executive

**Job Type:** Full-time

**Industry:** Financial Services

**Company:** EMR | Specialist in Marketing Recruitment

**Location:** Remote (3 days in the office)

**Job Type:** 12-months Fixed Term Contract

**Salary:** c£50,000 Base

**About the Role:

We are seeking a highly skilled Marketing Executive to join our team at EMR | Specialist in Marketing Recruitment. As a Marketing Executive, you will be responsible for delivering integrated marketing campaigns to drive both acquisition and retention for a key consumer finance savings product.

**Key Responsibilities:

  • Support the development and effective execution of the marketing and digital strategy for the B2C financial services business.
  • Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new customers.
  • Assist the business with ATL and BTL acquisition and retention strategies.
  • Effectively help with the execution of marketing activities within agreed budget.
  • Execute marketing plans that are client-focused, meet business objectives, and are delivered on time and within budget.
  • Build a close working relationship with the relevant external agencies and internal teams supporting the marketing team.
  • Optimise marketing initiatives to ensure effective ROI on all campaigns, with a focus on digital activity.
  • Constantly improve on existing activities, approach, and accepted standards, sharing learnings with the team and peers.

**Requirements:

  • Solid experience within a similar B2C marketing role.
  • B2C financial services (consumer finance/insurance) experience essential.
  • Track record of website, PPC, TV, social, print, and digital experience would be an advantage.
  • Proactive, accountable, and prepared to take ownership.
  • Proven skills implementing marketing strategy, from developing the plan, execution of activity, and measurement.
  • Sound knowledge of marketing, including experience of the full media mix, promotions, and communications B2C channel.
  • Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting, and post-campaign analysis.
  • Proven project management skills with a track record of delivery to time and within budget.
  • Proficient with managing external 3rd party relationships and internal stakeholders/partners.
  • Naturally creative, idea-generating, and prepared to challenge the norm.
  • Digital Marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media.
  • Proficient copywriting skills to support enhancement of content developed internally and by agency partners.
  • High level of negotiation and influencing skills.