Head of Brand Experience

15 hours ago


Wakefield, Wakefield, United Kingdom Bonmarche Full time
About This Opportunity

Bonmarche is a leading fashion retailer seeking a seasoned PR & Marketing Manager to lead our marketing efforts and drive customer acquisition.

Role Overview

This key position involves developing and executing marketing strategies to elevate the brand, drive customer engagement, and increase sales. You will work closely with our Marketing Director to deliver impactful campaigns and manage our social media presence.

Key Responsibilities:

  • Elevate brand awareness through strategic multi-channel campaigns.
  • Develop and manage relationships with brand ambassadors to enhance our social media presence.
  • Drive customer acquisition through targeted marketing initiatives and events.
  • Manage the media plan across TV, press, and outdoor advertising.
  • Work with agencies to implement the PR plan and strategy.
  • Develop brand-right third-party partnerships to drive new customer acquisition.
  • Team management and mentoring.
Requirements and Qualifications
  • Marketing or Communications Degree
  • Experience within a clothing/fashion environment role
  • Good communication skills
  • Attention to detail
  • Methodical approach
  • Time management skills
  • Ability to work under pressure
  • Creative thinker
  • Decision-making
Salary and Benefits Information

The annual salary for this role is estimated to be around £45,000, with additional benefits available to support your career development and well-being.


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