Digital Marketing Specialist

20 hours ago


Leeds, Leeds, United Kingdom Be Technology Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at BeTechnology Group. As an Email Marketing Executive, you will be responsible for leading and managing all email marketing campaigns, including content creation, segmentation, and A/B testing.

Key Responsibilities:

  • Develop and execute strategic email marketing plans to drive lead generation and conversion.
  • Analyse campaign performance using data and insights to optimize and refine future email marketing strategies.
  • Manage social media presence, creating engaging content and scheduling posts across various platforms.
  • Collaborate with the marketing team to ensure consistency and alignment with broader marketing objectives.

Requirements:

  • At least 1 year of experience in email marketing, including content creation, list management, and campaign optimization.
  • Strong experience in data analysis and reporting, with the ability to interpret metrics and implement improvements.
  • Proven experience in social media management, including content creation and scheduling across multiple platforms.
  • Hands-on experience with HubSpot for email marketing and lead generation.
  • Excellent communication and organizational skills.

Benefits:

  • A competitive salary of £28,000 - £30,000 per annum.
  • 25 days holiday plus bank holidays.
  • Company pension scheme.
  • Flexible hybrid working options, allowing you to balance remote and office-based work.


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