Advertising Content Strategist

3 weeks ago


London, Greater London, United Kingdom Yavli Full time
About the Job

We're seeking an Advertising Content Strategist to join our team at Yavli, driving revenue growth through expert campaign optimisation. With a focus on ROI-driven results, you'll analyse key metrics, identify areas for improvement, and implement solutions to increase campaign effectiveness.

You'll work closely with clients to collect campaign assets, source ad creatives, and create compelling advertising copy, using your analytical skills to drive results. Your attention to detail and organisational skills will ensure that all campaigns are set up correctly and meet required specifications.

This is a multidisciplinary role, blending elements of analysis, optimisation, marketing, troubleshooting, quality assurance, copywriting, content management, and creative development. If you're a metrics-driven professional with a passion for content and media distribution, we'd love to hear from you.

Key Responsibilities
  • Develop and execute campaign strategies to drive ROI-driven results.
  • Work closely with clients to collect campaign assets, source ad creatives, and create compelling advertising copy.
  • Set up campaign targeting options, click-through URLs, and proprietary tracking, ensuring accurate delivery and measurement.
  • QA ads to ensure they meet required specifications, identifying areas for improvement.
  • Collaborate with our engineering team to resolve technical issues and implement solutions that increase campaign effectiveness.
Requirements
  • A strong analytical mindset, with a focus on metrics-driven results.
  • Excellent English language skills, with a creative ability to write compelling advertising copy.
  • A good eye for finding interesting content and images, with a self-starter attitude and ability to learn quickly.
  • Familiarity with direct response marketing, with a passion for content and media distribution.
Salary

The estimated salary for this role is $80,000 - $110,000 per annum, depending on experience and location.


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