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Digital Marketing Coordinator

1 month ago

London, Greater London, United Kingdom Selfridges Full time

Career Opportunity:

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Selfridges. As a CRM Programme Coordinator, you will be responsible for coordinating and optimising the email and app marketing programme.

Key Responsibilities:

  • End-to-end execution of email and app marketing channels
  • Coordinate and update email and app content calendar
  • Attend weekly briefing meetings with Trade, Copy, Design & Marketing
  • Liaise with CRM Analysts to define customer segments for campaigns
  • Create Email and App briefs liaising with trade on product selection, editorial on copy and the design team on look and feel
  • Ensure campaigns are signed off by relevant stakeholders
  • Schedule, test and deploy campaigns
  • Implement email & app testing strategies, adjusting strategy based on results
  • Deliver weekly and monthly reports on campaign performance
  • Understand and create mobile optimised campaigns with customer journeys at front of mind
  • Monitor and report on email and app competitor activity
  • Stay in the know on industry insight and trends to fully optimise emails and app messages

Requirements:

  • Experience working within digital marketing, with a good understanding of email and app marketing
  • Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines
  • Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality
  • Strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business
  • Good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics

About Selfridges:

We are a leading luxury department store with a rich history and commitment to excellence. We offer a dynamic and supportive work environment, with opportunities for growth and development.