Data-Driven Customer Experience Lead

2 days ago


Romsey, Hampshire, United Kingdom LeMieux Full time
About this Opportunity:
LeMieux is seeking a Data-Driven Customer Experience Lead to join our team. This role offers an exceptional opportunity for someone looking to take their career to the next level and drive our program forward. The ideal candidate will have significant proven experience in CRM, customer retention, and email marketing, hands-on technical expertise with email marketing/marketing automation platforms, and a customer-focused, commercially-minded approach. They will also possess analytical skills, a data-driven decision-making ethos, deep understanding of segmentation, audience building, and customer journey optimisation. Additionally, they will be open-minded, willing to learn, and able to manage in a very fast-paced environment.

Key Responsibilities:
  • Developing and implementing a comprehensive CRM strategy that drives customer experience, retention, and lifetime value.
  • Owning the CRM technology stack, including CRM, CDP, ESP, and Personalisation tools such as HubSpot, Klaviyo, Sweet Analytics, and Movable Ink.
  • Crafting personalised customer journeys across multiple channels, leveraging automation for onboarding, win-back, and various other flows.
  • Working closely with multiple teams and stakeholders, supporting with customer data and insights to help create amazing cross-channel campaigns and automations that drive results.
  • Continually optimising, adopting a test-and-learn approach to everything you do, identifying problematic touchpoints where the customer journey and experience can be improved and then delivering A/B testing plans to find winning formulas.

Suitable Applicants:
  • Significant proven experience in CRM, customer retention, and email marketing is essential.
  • Hands-on technical expertise with email marketing/marketing automation platforms.
  • A customer-focused, commercially-minded person who understands the impact CX has on the overall success of a business.
  • Analytical skills, a data-driven decision-making ethos.
  • Deep understanding of segmentation, audience building, and customer journey optimisation.
  • Open-minded, willing to learn, and able to manage in a very fast-paced environment.

Benefits:
  1. Company pension.
  2. Free on-site parking.
  3. Casual attire.
  4. Generous holiday allowance.

Location:

This position is based full-time, Monday to Friday, from our East Wellow office near Romsey.

Estimated Salary:£68,750 - £88,750 per annum.

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