Content Strategist and Digital Channel Manager
1 week ago
About the Role:
We are seeking a highly skilled Content Strategist and Digital Channel Manager to join our team at Airbus. This is an exciting opportunity for a motivated professional to take on a key role in overseeing and optimizing our content operations.
Job Description:
The successful candidate will be responsible for managing our YouTube channel, including content organization, scheduling, and publishing. They will also oversee daily scheduling of YouTube content, ensuring all video releases follow a well-planned calendar.
Main Responsibilities:
- Collaborate with stakeholders to organize, manage, and categorize content effectively, ensuring it aligns with both audience and brand objectives.
- Oversee daily scheduling of YouTube content, ensuring all video releases follow a well-planned calendar. Manage adjustments as needed based on performance insights and campaign or program goals.
- Track and report on key channel metrics and video performance. Provide insights and recommendations for optimization, based on analytics and YouTube best practices.
- Leverage expertise in YouTube best practices to provide a point of view (POV) on where content should live and why, considering platform strengths, target audience, and brand objectives.
Cross-Platform Publishing and Content Accessibility:
- Manage content uploads to various client file-storing systems, ensuring content accuracy, availability, and accessibility across platforms for internal and client use.
- Ensure all uploaded content meets brand quality standards and is optimized for YouTube's algorithm, as well as any additional organizational or client-specific requirements.
Content Strategy and Optimization:
- Implement SEO best practices, including keyword research, metadata optimization, and tag management to improve searchability and channel visibility.
- Assist in developing content strategies tailored for B2C and B2B audiences, providing insight on what content will resonate most with each segment and align with broader marketing goals.
Benefits and Requirements:
This is a full-time position that offers a competitive salary range of $80,000 - $110,000 per annum, depending on experience. In addition to the attractive compensation package, we offer flexible working hours, a comprehensive benefits program, and opportunities for career growth and development.
Requirements:
- Established marketing experience with several years' experience planning and executing full-funnel omni-channel media.
- Extensive experience translating brand strategy into executable media approaches.
- Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends.
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