Digital Experience Strategist

5 days ago


London, Greater London, United Kingdom Growth & Company Full time
Job Description

We're seeking a highly skilled Conversion Rate Optimisation Specialist to join our team at Growth & Company. As a key member of our digital growth team, you will be responsible for driving revenue growth through data-driven optimisation strategies across multiple brands.

This is an exciting opportunity to own and shape the online optimisation strategy for a group of high-impact brands in the education sector.

The ideal candidate will have a proven track record of delivering measurable, profitable growth through conversion rate optimisation and will possess excellent analytical skills, with proficiency in tools like Hubspot, Google Analytics, and data visualisation tools.

A competitive salary of £60,000 - £80,000 per annum, depending on experience, is available for this role.

Key Responsibilities:
  • Conduct quantitative and qualitative analysis to identify impactful changes across group websites.
  • Design and execute A/B tests and implement UI/UX improvements to enhance user engagement and drive conversions.
  • Work closely with marketing, product, L&D, and IT teams to align on conversion strategies and execute high-impact initiatives.
  • Leverage tools like PowerBI to extract actionable insights and manage Wordpress sites.
  • Evangelise the benefits of optimised user journeys and build strong partnerships across teams to prioritise high-ROI opportunities.
Requirements:
  • Proven experience in end-to-end CRO, ideally across both B2B and B2C digital journeys.
  • Strong analytical skills, with proficiency in Hubspot, Google Analytics, and data visualisation tools.
  • Experience in UI/UX testing and implementation, with a good grasp of Wordpress (or a desire to learn).
  • Excellent communication and collaboration skills to manage stakeholders across multiple business units.
  • Entrepreneurial mindset with a track record of delivering measurable, profitable growth.


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