Tropicana Brand Growth Strategist
6 days ago
We are seeking a highly skilled and experienced Tropicana Marketing Manager to lead the growth and transformation of our iconic drinks brand.
Main Responsibilities:
- Develop and execute a comprehensive brand growth strategy to drive business results and category out-performance.
- Lead the innovation and communications strategy to differentiate Tropicana and build brand fame.
- Work closely with the UK&I Marketing Director to develop outstanding through-the-line communications plans.
- Own the performance of Tropicana in the UK, working closely with insights and category teams.
- Drive consumer obsession and foster a culture of curiosity within the business.
Requirements:
- Proven track record in developing successful brand growth strategies and driving category out-performance.
- Highly experienced in leading innovation and communications strategies.
- Able to work cross-functionally and drive business results.
- Highly curious and consumer-centric with a natural passion for brands.
- Entrepreneurial and willing to take calculated risks.
About the Role:
This is a fantastic opportunity to join a dynamic team and lead the transformation of a leading drinks brand.
Working Arrangements:
This role requires 3 days in the office (London - Farringdon).
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