Tropicana Brand Growth Strategist

6 days ago


London, Greater London, United Kingdom Tropicana Brands Group Full time
Tropicana Marketing Manager Job Description

We are seeking a highly skilled and experienced Tropicana Marketing Manager to lead the growth and transformation of our iconic drinks brand.

Main Responsibilities:

  • Develop and execute a comprehensive brand growth strategy to drive business results and category out-performance.
  • Lead the innovation and communications strategy to differentiate Tropicana and build brand fame.
  • Work closely with the UK&I Marketing Director to develop outstanding through-the-line communications plans.
  • Own the performance of Tropicana in the UK, working closely with insights and category teams.
  • Drive consumer obsession and foster a culture of curiosity within the business.

Requirements:

  • Proven track record in developing successful brand growth strategies and driving category out-performance.
  • Highly experienced in leading innovation and communications strategies.
  • Able to work cross-functionally and drive business results.
  • Highly curious and consumer-centric with a natural passion for brands.
  • Entrepreneurial and willing to take calculated risks.

About the Role:

This is a fantastic opportunity to join a dynamic team and lead the transformation of a leading drinks brand.

Working Arrangements:

This role requires 3 days in the office (London - Farringdon).



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