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CRM Marketing Strategist

2 months ago

Hammersmith, United Kingdom Kaplan International Full time
About the Role

We are seeking a highly skilled CRM Marketing Manager to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our commercial objectives.

Key Responsibilities
  • Develop and implement a CRM marketing roadmap that supports our business strategy
  • Lead the development of end-to-end campaigns and data pipelines into Salesforce Marketing Cloud
  • Build and manage personalized journeys across multiple channels
  • Manage stakeholders and translate business opportunities into marketing communications and projects
  • Collaborate with the digital and IT team to drive innovation and improvement
Requirements
  • Previous experience in a CRM role, with a strong understanding of Salesforce Marketing Cloud
  • Strong analytical skills and a goal-oriented attitude
  • Excellent communication and leadership skills
  • Attention to detail and ability to multitask
  • Bachelor's degree in business, marketing, or a relevant field
About Us

Kaplan International is a leading education and assessment provider with a global presence. We are committed to delivering high-quality education and training solutions that meet the needs of our customers. As a CRM Marketing Manager, you will be part of a dynamic team that is passionate about innovation and excellence.

What We Offer
  • Competitive salary and benefits package
  • Hybrid working arrangement with opportunities for remote work
  • Professional development opportunities and career progression
  • Comprehensive benefits package, including 28 days annual leave and company pension contributions