Senior Brand Planner

4 weeks ago


Manchester, United Kingdom Havas Lynx Group Full time

About the Role

Havas Lynx Group is seeking a Senior Brand Planner to join our team. As a Senior Planner, you will apply your advanced strategic knowledge and inquisitive nature to run the overarching strategy for your client.

You will work closely with the Accounts and Creative teams within your agency to build strong client relationships, demonstrating an advanced ability in presenting your ideas and looking for opportunities to bolster profitability.

Key Responsibilities

  • Proactively ensure a thorough understanding of the brand, product, and overarching strategy for the project you are assigned to.
  • Work with the wider team and your Head of Strategy to lead in strategic activity and ensure that the team's outputs are in line with client expectations.
  • Take responsibility for shaping and delivery of the research and insights for your own projects.
  • Proactively liaise with the relevant Account Handler to identify how research findings will be used to inform campaigns KPIs.
  • Perform competitor analysis reviewing activity, behavior, and data to identify strengths and weaknesses.
  • Develop strong collaborative relationships with Account Handlers and Creatives on your team.
  • Help to grow and utilize the strategic toolkit.
  • Adapt to working across digital projects, extensive research projects, brand development, and workshops depending on your client's needs.

Requirements

  • Previous experience of leading client relationships in a similar environment.
  • Experience of leading and mentoring others.
  • Able to critically assess the performance of an account and can proactively take action to address areas of underperformance.
  • A persuasive and confident approach to projects.
  • Excellent written and oral communication skills.
  • Effective team management capabilities.

About Us

Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change, informed by experience, driven by innovation, and proven in delivery.

We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people's lives.

What We Offer

  • A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters.
  • A whole host of benefits, including hybrid working, starting holiday allowance, option to buy, carry, or sell holidays, and much more.

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