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Digital Marketing Manager
2 months ago
Job Title: Digital Marketing Manager
Job Summary:
Central Employment is partnering with a leading UK Automotive parts brand to recruit a Digital Marketing Manager to join their in-house D2C Performance Marketing team. The successful candidate will be responsible for developing and implementing a strong CRM strategy to drive customer engagement and increase customer lifetime value.
Key Responsibilities:
- Create and implement a robust CRM strategy to grow email lists, enhance customer engagement, and increase customer lifetime value.
- Develop, implement, and manage retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analyze data from marketing campaigns and report performance insights to recommend improvements.
- Support the optimization of email and automated communication flows, developing new flows to leverage insights in timing, targeting, and content.
- Develop creative briefs and assign to designers and copywriters to create high-quality, effective creative assets.
- Monitor competitor campaigns to inform and shape the future strategy and tactics.
- Collaborate with the eCommerce team and performance marketing agencies to brainstorm new creative ideas and ensure alignment across channels.
Requirements:
- 5+ years' experience in a digital marketing role, with proven success in developing and implementing loyalty/CRM strategies.
- Degree in Marketing or related field (or equivalent experience).
- Understanding of all performance marketing channels.
- Confidence using email and marketing automation ESP platforms, on-site personalization, as well as SMS and direct mail.
- Strong Excel skills to interpret data insights and report back to the business.
