Digital Transformation Specialist

1 month ago


City Of London, United Kingdom Handle Recruitment Full time

As a Digital Transformation Specialist at Handle Recruitment, you will play a crucial role in driving the digital performance of an iconic online luxury retailer. Based in their London office, you will work closely with the digital team to optimize global search engine strategies, improve operational processes, and identify scalable solutions.

Key Responsibilities:

  1. Support across all relevant paid search channels and platforms
  2. Manage large budgets across owned activity
  3. Improve operational processes, leverage automation, and identify scalable solutions
  4. Optimize campaign budget allocation
  5. Ensure granular control over traffic allocation, keyword expansion/negative keywords, etc.
  6. Continuously suggest and implement new tests (landing pages, ad copy, bidding, audiences, etc.)
  7. Produce essential reports: consolidate data, identify drivers, recommend actions
  8. Manage feed data across Google Ads (ad customiser, keyword list, extensions, etc.)

Requirements:

  1. Paid Search experience - excellent knowledge of search engine paid advertising products
  2. Proven platform experience - Microsoft & Google Ads
  3. Proven hands-on experience setting up and optimising paid search accounts across multiple search engines
  4. Experience working within fashion, retail or media


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